"For more than a decade now, the fact that people have a hard time gaining actionable insights from their data has been blamed on its size."
The real issue is that business people usually ignore what the data says. Wading through data takes a huge amount of thought, which is in short supply. Data Scientists are commonly disregarded by VPs in large corporations, despite the claims about being "data driven". Most corporate decision making is highly political, the needs of/whats best for the business is just one parameter in a complex equation.
https://motherduck.com/blog/big-data-is-dead/
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